Today EXPRESS announced the signing of basketball standout Stephen Curry as a Brand Ambassador. The record-breaking point guard is regarded as one of the top NBA players and joins the brand in its mission to engage with its fan base through affiliations with inspiring role models.
The endorsement will launch with a new integrated marketing and advertising campaign scheduled to begin March 2015. "For me, EXPRESS has always been my go-to, authentic brand that I can relate to personally," Curry said. "I'm excited to be a part of a brand that offers great fashion that is accessible to all of my fans."
"We are thrilled to be associated with one of the most respected NBA players of all time. Stephen personifies the hard working ethic and the dream big mindset of our customer," said David Kornberg, president of EXPRESS. "On and off the court, Stephen fits perfectly with our goal of bringing the best fashion to our customers, allowing them to express their dynamic, individual styles with confidence."
About Stephen Curry:
Stephen Curry, 26 is a point guard for the Golden State Warriors. Curry was voted as a starter for the 2014 All-Star Game and holds the NBA record for the most 3-pointers in a season and in back-to-back seasons. Curry is the only player in NBA history with at least 250 threes and 500 assists in consecutive seasons. Most recently, Curry was named NBA Western Conference Player of the Month for games played in October/November 2014, making this his third career monthly honor. Community and charity-minded, Curry serves as the national spokesperson for ThanksUSA, a charity that provides educational opportunities to the dependents of military personnel and also works closely with the United Nations Foundation's Nothing But Nets campaign, providing life-saving bed nets in Africa. Follow the new EXPRESS Brand Ambassador on Instagram (@wardell30), Twitter (@StephenCurry30), and Facebook (Facebook.com/StephenCurryOfficial) and at www.express.com/sc30.