Coty Inc. announced today that multi-platinum selling recording artist and actress, Demi Lovato is joining N.Y.C. New York Color as its first-ever Global Brand Ambassador. The multi-talented performer will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines. Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015. With her fearless, playful attitude towards beauty, Demi Lovato emulates N.Y.C. New York Color's mission to deliver fashionable, innovative, yet budget friendly go-to beauty essentials inspired by the hottest trends from the New York fashion scene.
"I'm really excited to be partnering with N.Y.C. New York Color," says Demi Lovato. "Their products make playing with different looks and trends fun, easy and affordable by all!"