This year marks Lancôme’s 5th annual Génifique Day, a cause that since 2010 has raised over $1 million to date to benefit the St. Jude Children’s Hospital. Like St. Jude, Lancôme’s Advanced Génifique technology is founded on breaking scientific barriers. The revolutionary formula reactivates the 10 key signs of youth, restoring skin’s vibrant smoothness, luminosity, and radiance in just seven days. For the fifth year, Lancôme and celebrity makeup artist Mickey Williams invite you to do something beautiful.
Learn to look and feel your best with advice from beauty expert Mickey Williams:
- Come to the Lancôme counter for a complimentary makeup application session and product recommendation consultation from Mickey at Macy’s Herald Square in NYC. Then capture your new look at the Lancôme photo booth.
- YOU can help us help the families of St. Jude. Instagram your hands in the shape of a heart and post to social media with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude in your honor. (up to the $20,000 goal). And for each Advanced Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl and Génifique Yeux sold, Lancôme will make a $7 donation to St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases.
WHO: Lancôme and St. Jude Children’s Research Hospital
WHAT: Mickey Williams at Macy’s Herald Square for National Génifique Day
WHEN: Friday, October 24, 2014
12 – 5 PM
WHERE: Macy’s Herald Square
151 West 34th Street, New York NY 10001
“Lancôme and St. Jude have once again partnered to further their shared values of modern progress and transformative treatment. I’m so honored to continue to be a part of this worthwhile collaboration.” – Mickey Williams