Blog

EverSoPopular Loves: Bromstad for @Naturalizer Fall '14 Collection

We are big shoe fans at EverSoPopular! So when we heard all about the Bromstad for Naturalizer Fall '14 Collection. We had to ask David Bromstad all about it.

New cute & comfy shoes! Yasssss! @naturalizer + @bromco = #Bromstad4Naturalizer #BromstadIsBAE

A photo posted by LeAura (@leaura) on

 "The fall collection is chic, sophisticated, bold, expressive… and let me just say it's a whole lot of SEXY. The collection speaks to women of all ages – it's very universal. In my spring collection for Naturalizer, I created a floral painting that was very happy and summery but for fall, I wanted to do something wildly different."

His inspiration: "I get a lot of inspiration from what's trending in fashion, and animal prints are hot. But I knew just one animal print would be too boring, so I picked four! In my new Naturalizer collection you'll see everything from python and snow leopard to cheetah and zebra. Combining all of those prints into one cohesive piece of artwork was one of my biggest challenges. 

What makes the collection unique: "What makes the collection uniquely me is  that it is unexpected – that's what I like to do with my interiors and now with my footwear. I want people to be surprised by my styling choices but at the same time, see themselves wearing the shoes in their everyday life."

Approach to design: "My approach to design is always unique, fun and interesting… but I also keep it very relatable. If it's not relatable, then what's the point?"

Comfort: "Comfort is a huge factor whether I'm designing shoes or designing interiors. You have to live in every space and you have to live in every shoe. The Bromstad for Naturalizer collection not only looks fabulous, but you're going to feel fabulous in them."


The Bromstad for Naturalizer collection will be available at Naturalizer stores, Naturalizer.com and select retail partners beginning on August 25. It will include pumps, flats and boots, and will retail between $99 and $179. An exclusive collection of handbags and printed scarves will also be available at Naturalizer stores and Naturalizer.com and will retail starting at $119 and $36 respectively.