ESTÉE LAUDER AND THE ESTÉE LAUDER COMPANIES’
BREAST CANCER AWARENESS CAMPAIGN
WHAT IS YOUR ROLE WITH THE ESTÉE LAUDER COMPANIES’ BREAST CANCER AWARENESS (BCA) CAMPAIGN?
Each October, I join Evelyn Lauder and travel around the world raising awareness for breast health and funds for breast cancer research. We’ve visited many U.S. cities, as well as the U.K., Australia, France, Holland, India, Italy, Scotland and South Africa, reaching many millions of people each year with our awareness message. We spend time at numerous retailers, meeting as many people as possible and telling them that if a localized breast cancer is detected early, it’s 98% curable. The Breast Cancer Awareness (BCA) Campaign gives away millions of Pink Ribbons each year as a reminder about the importance of breast health. By the end of October 2011, The Estée Lauder Companies will have given away close to 115 million Pink Ribbons worldwide. We also sell our Pink Ribbon products, which are all wonderful products, and the best part is that they benefit The Breast Cancer Research Foundation® (BCRF) to help find a cure.
WHEN AND WHY DID YOU GET INVOLVED WITH THE BREAST CANCER AWARENESS CAMPAIGN?
Just after I started as an Estée Lauder model 16 years ago, Evelyn Lauder asked me to help her with The Estée Lauder Companies’ Breast Cancer Awareness Campaign. My grandmother had recently died of breast cancer, so it was a cause very close to my heart. This is a disease that knows no boundaries and does not discriminate, touching everyone in every country. We all know someone – a grandmother, friend, mother, aunt, sister, cousin or co-worker – who has battled cancer. Now more than ever, it is important to join together to get the message out: to tell everyone we know to see their doctors regularly and get
a mammogram every year if over the age of 40 because if a localized breast cancer is detected early, it’s 98% curable. Survival rates are rising and each year we get closer and closer to finding a cure for this disease.
Evelyn and I have traveled to many countries, meeting wonderful people, handing out Pink Ribbons, selling Pink Ribbon products and bathing gorgeous landmarks in pink lights to raise awareness for breast health. It’s extremely rewarding to work on this
campaign and I know that my grandmother would be very proud to see that the information available today about breast health is
much more prevalent than ever.
WHAT MAKES THIS YEAR’S CAMPAIGN DIFFERENT FROM PAST YEARS?
This year, The BCA Campaign has taken their “Connect. Communicate. Conquer.” theme to the next level by emphasizing strength in numbers and the collective power of working together towards a common goal. This year’s theme, “TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.” implores everyone across the globe to join Together to Connect and Communicate with everyone they know – men and women – about the importance of breast health and early detection in order
to Conquer this disease once and for all. We cannot underestimate that knowledge is power and we must continue to make a difference by spreading this message.
DO YOU HAVE A FAVORITE PRODUCT THAT IS SOLD DURING THE MONTH OF OCTOBER TO BENEFIT BCRF?
All of the Pink Ribbon products are really special, but if I had to choose my favorite, it would be the Estée Lauder’s Elizabeth Hurley Pink Ribbon Collection. It features a Pure Color Crystal Lipstick in Lavish Pink, along with a beautiful accessory bag. It looks and
feels so incredible and leaves your lips wanting more. I wear it all the time and the best part is that a percentage of the suggested retail price goes to The Breast Cancer Research Foundation.